SponsorCraft — Blog

Sponsorship pricing.
Done properly.

No fluff. The framework experienced creators and agencies use to price, negotiate, and close brand deals — without guessing.

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Pricing & Rates
How Much to Charge for a YouTube Sponsorship — And Why Most Creators Get It Wrong
Most creators undercharge. Not because they lack an audience — but because they're pricing from instinct instead of a system. The exact framework agencies use to calculate defensible rates.
8 min read  ·  May 2026 Read article →
$3,200–$4,500
Floor rate, 150K-view tech creator
$18–$35
Tech niche CPM range
5 variables
That move your rate up or down
All articles
Pricing & Rates
YouTube Sponsorship Rates in 2026 — What Creators Are Actually Charging
The rate data most creators work from is two years out of date. Here's what deals are actually closing at in 2026 — and what shifted to get there.
7 min read  ·  May 2026 →
Rate Cards
What a Professional Influencer Rate Card Actually Looks Like
A rate card that looks amateur costs deals before the conversation starts. Six things every rate card needs to include to be taken seriously by brand partners.
5 min read  ·  May 2026 →
Negotiation
How to Negotiate Brand Deals as a Creator — Without Losing Leverage
Never discount, always trade. The framework for holding your rate, handling pushback, and closing deals without signalling desperation.
6 min read  ·  May 2026 →
CPM Rates
CPM Rates for YouTube, Instagram, TikTok, and Shorts — 2026
Not all platforms are priced the same way. Here's what each platform actually pays, why the numbers differ, and how to price cross-platform deals properly.
7 min read  ·  May 2026 →
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