Sponsorship CPM by platform, for one creator
Here is one tech creator priced on every platform in SponsorCraft's Multi-Platform Bundle, with a Mixed audience on each. The cost per 1,000 views comes out at $50.90 on YouTube, $120.83 on Instagram, $72.70 on TikTok and $23.42 on Shorts. These are model outputs for one profile, not market averages.
| Platform | Creator profile | Placement | Rate | Range | Per 1,000 views |
|---|---|---|---|---|---|
| YouTube | 25,000 subscribers, 10,000 engaged views, 4.5% engagement | 60-second mid-roll | $509 | $366 to $672 | $50.90 |
| 15,000 followers, 6,000 Reel views, 3.5% engagement | Reel | $725 | $522 to $957 | $120.83 | |
| TikTok | 40,000 followers, 10,000 views, 8% engagement | Dedicated video | $727 | $523 to $959 | $72.70 |
| YouTube Shorts | 25,000 subscribers, 12,000 Shorts views | Per Short | $281 | $202 to $370 | $23.42 |
The package uses the Shorts 3-Short bundle ($791), so the total is $509 + $725 + $727 + $791 = $2,752.
Why one CPM cannot price every platform
YouTube and Shorts rates are priced on views. Instagram and TikTok start from follower count and then adjust for reach, so their cost per view differs by design. The Reel's $120.83 per 1,000 views is not a sign of a better platform; it is what follower-based pricing produces on a 15,000-follower account with 6,000 Reel views.
Ad revenue CPMs are a separate subject again. Each platform has its own page: YouTube CPM by country, YouTube Shorts CPM, TikTok CPM by country and Instagram Reels CPM. For rates across formats, see sponsorship rates by platform.
Pricing a multi-platform deal
Price each placement on its own logic first, then add them. SponsorCraft adds each platform at its own rate with no automatic package discount, so any discount you offer is your choice. Shorts bundles carry a small volume discount of 3% per extra Short, up to 15%. To decide between a flat fee and a per-view model, read CPM or a flat fee. To build your own, use the multi-platform sponsorship calculator.
Want a package for your own channels? Build your creator rate card in SponsorCraft.
Go deeper by platform
- YouTube CPM by country: what audience location is worth on ad revenue and on sponsorships.
- YouTube Shorts CPM: what Shorts ads pay and what a sponsored Short is worth.
- TikTok CPM by country: how audience location moves a TikTok rate.
- Instagram Reels CPM: why Reels are priced on followers, not views.
SponsorCraft
Know what your content is worth.
- Calculators for YouTube, Instagram, TikTok, YouTube Shorts and a Multi-Platform Bundle
- Separate rates per placement on every platform
- Audience location adjustment
- Editable rates and an exportable PDF rate card
- Bundled extras: negotiation scripts and a contract template (PDF documents that come with the app)
- One-time purchase, no subscription, no login, runs offline
Creator License $49 one-time; Agency and Brands License $129 one-time.
Common questions
Which platform has the highest sponsorship CPM?
Per 1,000 views the Instagram Reel is highest in the example, at USD 120.83, because Instagram is priced on followers. Per placement, TikTok and Instagram led for this creator. It changes with every profile.
Should I use one CPM for a multi-platform deal?
No. Price each placement on its own logic, then add them. A single CPM misprices platforms that are priced on followers rather than views.
What CPM should I use for YouTube Shorts?
In the example a Short prices at USD 23.42 per 1,000 views. That is a sponsorship figure for one creator, not ad revenue. Read YouTube Shorts CPM for both.
How does SponsorCraft price a multi-platform bundle?
Each platform runs on its own pricing logic, and the selected rates are summed with no automatic discount. In the example that is USD 509 + USD 725 + USD 727 + USD 791 = USD 2,752.