Does the app require internet?+
No account. No subscription. No internet required after download. SponsorCraft is a single HTML file that runs entirely in your browser — laptop, phone, or tablet. Calculate your rates, export your rate card, and send it to brands completely offline.
Is it subscription-based?+
No. It is a one-time purchase. Download once, use forever. No renewals, no recurring fees.
Can agencies use it?+
Yes. The license allows commercial use. Agencies can use SponsorCraft to generate rate estimates and rate cards for their creator clients.
Are the estimates guaranteed?+
No. They are estimates based on industry benchmarks. Actual deals vary by negotiation, brand budget, audience fit, content quality, and relationship. Use them as a confident baseline — many creators report landing deals 10–30% above initial asks when presenting professional rate cards.
Is this a generic calculator?+
No — fundamentally different. Most calculators apply a flat average. SponsorCraft runs a five-step formula: your actual views drive reach, your niche adjusts the CPM (finance content is worth more per view than gaming), your engagement is compared to your platform's own average, your tier affects per-impression quality, and your US audience percentage adjusts for advertiser spending alignment.
Where do the numbers come from?+
Every CPM, multiplier, floor, and add-on percentage is sourced from Modash (2026), Influencer Marketing Hub (2025–2026), Impact.com (2025), ClickAnalytic (2026), and Lumanu survey data. 128 individual data points were verified against the source research.
I'm a small creator — is this for me?+
This was built specifically for nano and micro creators — the ones without agencies, managers, or industry contacts to ask. The model includes tier-specific rate floors so you're never underpriced based on audience size alone. In 2025, 39% of brands chose nano-influencers as their primary partners.
Free vs paid — what's the difference?+
The free version covers YouTube only. The paid toolkit adds Instagram, TikTok, and YouTube Shorts calculators; the full add-ons module; the branded PDF rate card export; and the full document bundle — sponsorship contract, media kit, five email templates, how-to guide, and pricing cheat sheet.
Why does product design matter?+
When you send a branded rate card that looks like a professional document, brands treat the number inside it seriously. When you paste a screenshot from a grey form into an email, they treat it like a guess. Design is a credibility signal — and in sponsorship negotiations, credibility directly affects what brands are willing to pay.
How accurate are the estimates?+
The estimates are realistic starting points based on aggregated 2025–2026 industry data, adjusted for your unique metrics. Actual deals vary by negotiation, brand budget, audience fit, and content quality. Use them as a confident baseline.
How do I input my data?+
It's simple: enter your recent average views/impressions, engagement rate, follower/subscriber count, niche/category, US audience %, and platform-specific stats. The tool guides you step-by-step with tooltips. No login or data storage — everything stays in your browser.
Does it work for multiple platforms?+
Yes — and this is where SponsorCraft goes beyond every competitor. The paid version includes a dedicated Multi-Platform Bundle tab: toggle on each platform you post on, enter your stats, and get a single combined bundle rate instantly — the cross-platform deal package brands increasingly want to buy. No other rate calculator offers this. Individual platform calculators cover Instagram Reels/Stories/Feed, TikTok, YouTube long-form, and YouTube Shorts.
What is the multi-platform bundle tab?+
SponsorCraft's most unique feature — not available on any competitor. If you post on YouTube, Instagram, and TikTok, the Multi-Platform tab calculates a combined bundle price for a brand deal across all your channels at once. Toggle platforms on or off, enter your per-platform stats, and the app outputs a single bundled rate you can negotiate as one package. Brands running cross-platform campaigns love this format, and presenting it as a structured number rather than three separate asks puts you in a far stronger negotiating position.
What add-ons are included?+
The paid add-ons module lets you layer fees for usage rights, exclusivity periods, whitelisting/UGC rights, rush delivery, or multi-platform packages. Each has industry-standard multipliers (e.g., +20–50% for exclusivity) so you can customise quotes professionally.
Is there any data tracking?+
Zero. SponsorCraft is a single local HTML file — no servers, no analytics, no data collection. Your inputs never leave your device. Perfect for privacy-conscious creators.
How often are benchmarks updated?+
The current version uses 2025–2026 data from Modash, Influencer Marketing Hub, Impact.com, ClickAnalytic, and Lumanu. Future versions may include refresh options as the creator economy evolves.
How does this compare to free calculators?+
Most free tools use simple flat averages ($X per 1K followers) that ignore niche, relative engagement, tier floors, and audience quality — often underpricing small creators or overgeneralising. SponsorCraft's multi-factor model gives more accurate, personalised numbers, plus offline access, pro exports, and bonus documents.