Rate Card GeneratorTurn your numbers into a document brands take seriously

Why a rate card matters more than the number itself

A rate typed into a Gmail thread reads like a guess, even when the math behind it is solid. A rate presented on a formatted document reads like a decision. Brands work with a lot of creators who don't have one, so the ones who show up with a proper rate card stand out before the conversation even starts.

The problem most creators run into isn't design. It's that building a rate card manually means first working out the number, then formatting it, then hoping both hold up. A rate card generator collapses that into one step.

How SponsorCraft calculates the number behind your rate card

Before generating anything, SponsorCraft runs the same pricing logic an agency would apply, based on five inputs from your account.

• Niche CPM. The baseline cost per 1,000 views for your content category, since tech, finance, and lifestyle content are valued differently by advertisers.
• Engagement rate. A quality adjustment layered on top of reach, rewarding an audience that actually interacts with your content.
• Account tier. Where your following sits inside your niche, which affects negotiating leverage independent of raw size.
• Geography. Where your audience lives, since access to a US-heavy audience is priced differently than access to a lower-CPM region.
• Content format. Dedicated videos, integrations, and Story placements each carry their own multiplier, so the rate card reflects the specific deliverable, not a generic average.

Once that number is set, SponsorCraft builds the rate card around it automatically, so the document and the math stay consistent.

A real pricing example

Here's what feeds into a rate card for an actual multi-platform creator.

Both figures land on the same rate card, generated from the same account data, so a brand negotiating a cross-platform package sees consistent logic rather than two numbers that don't obviously connect.

What you get with SponsorCraft

The rate card is the output. The calculation behind it is what makes the output worth sending.

• Five factor pricing engine covering niche CPM, engagement rate, account tier, geography, and content format
• Pricing across YouTube, Instagram, TikTok, and Shorts in the same app
• A Multi-Platform Bundle Calculator that combines every platform you're active on into one combined price and rate card, instead of pricing each one separately
• A PDF rate card you can attach directly to an email
• A tier badge showing where your account sits in the market
• A Sponsorship Score with full reasoning behind your number
• One-time $49 payment, no subscription
• No login, no email capture, opens and calculates immediately

Why creators choose SponsorCraft

A generator is only as good as the number it's generating from.

• Built on the same CPM and engagement logic agencies use internally, so the number holds up when a brand pushes back
• Nothing to cancel. You pay once and the app is yours
• The rate card looks like something prepared by an agency, not a note in your phone
• One app instead of separate spreadsheets per platform

Getting your rate card takes four steps

Frequently asked questions