A media kit is usually the first document a brand asks for, before pricing ever comes up. It answers who you are, what you make, and who is actually watching.
Below is a free template covering every section a brand expects to see. No email required to view it, no login to use it, just copy the structure below into your own document.
What a Media Kit Actually Needs to Include
A media kit that gets read has the same handful of sections, in roughly this order.
The Template
Copy this directly, or use it as a checklist against whatever you already have.
[Avg views] · [Engagement rate]
[Avg reach] · [Engagement rate]
[Avg views] · [Engagement rate]
[Website or primary social link]
Turning This Into Something You Can Send
A copied block of text is a starting point, not a finished document. Once it is filled in, drop it into a one page Google Doc or Notion page and export it as a PDF, kept small enough to open instantly as an email attachment. A public, view only link works just as well if you would rather not attach a file at all, pinned in your bio or dropped as the first line of an outreach email.
Keep it to one page. A media kit that runs three pages reads as padding rather than information, and the sections above already cover what a brand actually checks before replying.
No Email, No Login
Plenty of "free" media kit templates sit behind an email gate or a signup form before you ever see the actual layout. This one does not. Everything above is visible and copyable without creating an account, because the template itself is the whole point, not a lead form wearing a template's name. If a site asks for your email before showing you a template, what it is actually selling is your inbox, not the document.
What a Static Template Can't Do
A media kit describes you. It does not price you. Filling in accurate stats and demographics does not tell a brand what a mid-roll integration or a dedicated video should cost, and updating that number by hand every time your channel grows is exactly the kind of manual work most creators skip, right up until a brand lowballs them.
It also will not adjust itself. Every number in the template above is something you type in once and then have to remember to revisit, and a media kit nobody updates quietly turns into a liability instead of an asset, understating a channel that has actually grown since the last edit.
That is a separate problem from what this template solves, and it is worth solving separately. SponsorCraft takes the same kind of stats you just filled in above and runs them through a five factor pricing engine, niche, engagement, tier, geography, and format, then exports the result as a branded PDF rate card. The media kit tells a brand who you are. The rate card tells them what it costs.
This says what it costs.
SponsorCraft turns your channel stats into a branded PDF rate card in minutes, the natural next document after your media kit.