YouTube sponsorship rates by channel size
What does a YouTube channel charge for a sponsorship in 2026? Views decide most of it, and niche decides the rest. The table runs SponsorCraft's YouTube model for a 60-second mid-roll at six channel sizes in four niches. Every row assumes average views at 40% of subscribers, 3% engagement, half the audience in the US and no sub-niche. Rates roughly double each time views double: a tech channel prices at $469 with 10,000 average views, $938 with 20,000 and $1,815 with 40,000. The 10,000-subscriber row sits on the app's minimum price for that size, so read it as a floor, not a market rate.
| Subscribers | Average views | Gaming | Lifestyle | Tech | Finance |
|---|---|---|---|---|---|
| 10,000* | 4,000 | $147 | $173 | $277 | $277 |
| 25,000 | 10,000 | $250 | $295 | $469 | $533 |
| 50,000 | 20,000 | $500 | $589 | $938 | $1,065 |
| 100,000 | 40,000 | $967 | $1,140 | $1,815 | $2,058 |
| 250,000 | 100,000 | $2,417 | $2,851 | $4,538 | $5,145 |
| 500,000 | 200,000 | $4,672 | $5,511 | $8,771 | $9,926 |
*At 10,000 subscribers and 4,000 views, every niche in this table sits on SponsorCraft's minimum price for the channel size. The minimum scales with niche, so the four columns still differ, but views and engagement stop moving the rate there.
Rates per 1,000 views, and why views beat subscribers
Divide a tech mid-roll rate by average views and you land between $44 and $47 per 1,000 views from 25,000 to 500,000 subscribers. That is because SponsorCraft prices on views. Subscriber count adds a smaller premium for reach and trust: in the example below, the views alone put the mid-roll at about $851, and a 50K subscriber channel adds about $87. Quote from the median views of your recent uploads, not from your subscriber count. For how location changes the numbers, read YouTube CPM by country.
$46.90
per 1,000 views, 25,000 subscribers (tech mid-roll)
$45.38
per 1,000 views, 100,000 subscribers
$43.86
per 1,000 views, 500,000 subscribers
Calculated from the table above: mid-roll rate divided by average views, times 1,000.
Rates by niche
Finance and business lead on the same channel, followed by AI and tech. Gaming and entertainment trail. At 50,000 subscribers and 20,000 average views, a finance mid-roll prices at $1,065 and an entertainment mid-roll at $441. Food, travel, lifestyle, fitness, pets, parenting and sports price identically at this profile in the app, so they share one row. For a closer look at one niche, see tech YouTuber sponsorship rates.
| Niche | Dedicated video | 60-second mid-roll | Pre-roll mention | Mid-roll per 1,000 views |
|---|---|---|---|---|
| Finance | $1,865 | $1,065 | $799 | $53.25 |
| Business | $1,865 | $1,065 | $799 | $53.25 |
| AI | $1,716 | $980 | $735 | $49.00 |
| Tech | $1,641 | $938 | $703 | $46.90 |
| Health | $1,341 | $766 | $575 | $38.30 |
| Automotive | $1,221 | $698 | $523 | $34.90 |
| Education | $1,180 | $674 | $506 | $33.70 |
| Beauty and fashion | $1,135 | $648 | $486 | $32.40 |
| Home and DIY | $1,118 | $639 | $479 | $31.95 |
| Food, travel, lifestyle, fitness, pets, parenting, sports | $1,031 | $589 | $442 | $29.45 |
| Music | $981 | $561 | $421 | $28.05 |
| Gaming | $874 | $500 | $375 | $25.00 |
| Entertainment | $771 | $441 | $331 | $22.05 |
Dedicated video, mid-roll or pre-roll
The same 50,000-subscriber tech channel prices three placements differently: a dedicated video at $1,641, a mid-roll at $938 and a pre-roll mention at $703. A dedicated video is the whole video about the brand, a mid-roll is a 60-second segment inside it, and a pre-roll is a short mention near the start. Shorts are priced on their own views, so read YouTube Shorts CPM for those.
Price usage rights and exclusivity as separate lines rather than folding them into the rate. To work out your own number step by step, read how much to charge for a YouTube sponsorship.
Worked example: a 50,000-subscriber tech channel
Here is the example behind the headline numbers, run in SponsorCraft. The channel has 50,000 subscribers, 20,000 average engaged views and 3% engagement, with half of its viewers in the US. For other ways to price a deal, see YouTube sponsorship calculators compared.
- Platform
- YouTube
- Niche
- Tech, no sub-niche
- Subscribers
- 50,000
- Average engaged views
- 20,000
- Engagement
- 3.0%
- US audience
- 50% (Mixed)
- Placement
- Mid-roll integration, 60 seconds
$938Range $675 to $1,238
The dedicated video prices at $1,641 (range $1,182 to $2,166) and the pre-roll mention at $703 (range $506 to $928). SponsorCraft's Why this rate line reads: "Your views alone put a mid-roll at about $851. Brands also pay for the reach and trust of a 50K subscriber channel, which adds about $87." That is about $47 per 1,000 views.
Open a negotiation at the rate. The range is the room between a first offer and a fair deal.
Assumptions: a model estimate, not a guarantee. 3% engagement equals the app's YouTube engagement average, and the 50% US share is the Mixed preset. Mid-roll only selected, add-ons off.
Want this for your own channel? Calculate your sponsorship rate in SponsorCraft.
SponsorCraft
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- Separate rates per placement: dedicated video, mid-roll and pre-roll on YouTube
- 19 creator niches with 111 optional sub-niches
- Audience location adjustment from your YouTube Studio US share
- A negotiation range around every rate and a plain-language "Why this rate" explanation
- Editable rates and an exportable PDF rate card
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Common questions
How much do YouTubers charge for a sponsorship in 2026?
It depends on views and niche. In SponsorCraft, a 50,000-subscriber tech channel averaging 20,000 views prices a 60-second mid-roll at USD 938, and a 25,000-subscriber lifestyle channel averaging 10,000 views prices one at USD 295. These are model estimates, not survey data.
What is the average YouTube sponsorship rate per 1,000 views?
This page does not quote an industry average, because it uses model output rather than survey data. In SponsorCraft, a tech mid-roll prices at about USD 44 to USD 47 per 1,000 views from 25,000 to 500,000 subscribers, and a lifestyle mid-roll at 50,000 subscribers at about USD 29.
Do subscribers or views decide the rate?
Views. SponsorCraft prices on average views and adds a smaller amount for channel size. In the example, views alone put the mid-roll at about USD 851, and a 50K subscriber channel adds about USD 87.
Which YouTube niche pays the most for sponsorships?
In SponsorCraft's niche table, finance and business lead, followed by AI and tech. At 50,000 subscribers and 20,000 views, a finance mid-roll prices at USD 1,065 and a tech mid-roll at USD 938, while gaming prices at USD 500 and entertainment at USD 441.