What a YouTube sponsorship calculator should do
A calculator is only useful if it answers the question you actually have. Before comparing six options, here is what to check:
- It works from your average views rather than your subscriber count.
- It prices a dedicated video, a mid-roll and a pre-roll separately.
- It adjusts for your niche and for where your viewers live.
- It gives you something you can send or defend: a range, a reason or a rate card, with extras such as usage rights priced as their own lines.
For the rate tables behind these numbers, read YouTube sponsorship rates.
Six options compared
The table describes what each option offers for YouTube as of October 2026. The competitors' prices are on their own sites, so check them there. The first row is the only one with dollar figures for that reason.
| Option | How it gets your numbers | YouTube placements | Built mainly for | Cost to use |
|---|---|---|---|---|
| SponsorCraft | You enter subscribers, average views, engagement, US share and niche | Dedicated video, mid-roll and pre-roll priced separately | Creators pricing their own deals | One-time purchase: $49 Creator, $129 Agency and Brands |
| HypeAuditor | Looks up a channel by name | One estimated price | Brands budgeting campaigns | No cost; paid analytics platform behind it |
| CheckTheWorth | Looks up a channel with live data | Sponsorship estimate alongside channel worth | Checking a channel's value and earnings | No cost, no sign-up |
| InfluencerFee.com | You enter followers, engagement, format and niche | One benchmark per format you choose | Quick market benchmark | No cost, no login |
| Impulze.ai | You enter followers, engagement, niche, country, platform, content type and usage rights | One estimated price | Brands planning budgets | No cost, no login; paid discovery platform behind it |
| Collabstr | Based on rates listed on its marketplace | Average price for similar creators | Comparing with marketplace prices | No cost |
What each one is best at
HypeAuditor fills in subscribers, engagement and average views when you type a channel name, and it is built mainly to help brands budget a campaign. Its main product is a paid analytics platform. See SponsorCraft vs HypeAuditor.
CheckTheWorth shows YouTube channel value, earnings and sponsorship estimates from live channel data, with no sign-up. See SponsorCraft vs CheckTheWorth.
InfluencerFee.com needs no login and covers Instagram, TikTok, YouTube and LinkedIn. It returns a benchmark range with a CPM equivalent and a fair, high or low verdict. See SponsorCraft vs InfluencerFee.
Impulze.ai needs no login. It asks for follower count, engagement, niche, country, platform, content type and usage rights, and it is aimed at brands; a paid discovery platform sits behind it. See SponsorCraft vs Impulze.
Collabstr estimates from the rates creators list on its own marketplace, which makes it a useful check against marketplace prices.
SponsorCraft example: a 40,000-subscriber cooking channel
Here is what a creator-side pricing app returns for a real profile. The channel has 40,000 subscribers, 15,000 average engaged views and 3.5% engagement, in the Food niche with the Cooking and recipes sub-niche and half its viewers in the US. To turn the result into a quote, read how much to charge for a YouTube sponsorship.
- Platform
- YouTube
- Niche
- Food, Cooking and recipes
- Subscribers
- 40,000
- Average engaged views
- 15,000
- Engagement
- 3.5%
- US audience
- 50% (Mixed)
- Placement
- Mid-roll integration, 60 seconds
$464Range $334 to $612
A dedicated video prices at $812 (range $585 to $1,072) and a pre-roll mention at $348 (range $251 to $459). Why this rate: "Your views alone put a mid-roll at about $419. Brands also pay for the reach and trust of a 40K subscriber channel, which adds about $45."
That is about $31 per 1,000 views. Open at the rate, and use the range as the room between a first offer and a fair deal.
Assumptions: a model estimate, not a guarantee. The audience is the Mixed preset, 50% US. Food and cooking is geography sensitive, and 3.5% engagement is near YouTube's 3% average. Mid-roll only selected, add-ons off.
Want your own three numbers? Calculate your sponsorship rate in SponsorCraft.
Which one to use
Pick by the job you are doing:
- Checking a channel you do not run: HypeAuditor or CheckTheWorth.
- A quick sanity check on an offer: InfluencerFee.com or Collabstr.
- A brand planning a budget: HypeAuditor or Impulze.ai.
- Pricing your own deal, placement by placement, with a rate card to send: SponsorCraft.
If you are a brand looking for creators, discovery platforms such as Modash are built for that; see SponsorCraft vs Modash. For other platforms, read influencer rate calculators across platforms.
SponsorCraft
No agency or consultant needed just to calculate your rate.
- Separate rates per placement: dedicated video, mid-roll and pre-roll on YouTube
- Calculators for YouTube, Instagram, TikTok, YouTube Shorts and a Multi-Platform Bundle
- 19 creator niches with 111 optional sub-niches
- Add-ons for usage rights, whitelisting, exclusivity and rush delivery
- A negotiation range around every rate and a plain-language "Why this rate" explanation
- Editable rates and an exportable PDF rate card
- One-time purchase, no subscription, no login, runs offline
Creator License $49 one-time; Agency and Brands License $129 one-time.
Common questions
What is the best YouTube sponsorship calculator?
It depends on the job. For pricing your own deal placement by placement, with a rate card to send, SponsorCraft. For looking up a channel you do not run, HypeAuditor or CheckTheWorth. For a quick benchmark, InfluencerFee.com or Collabstr.
Can a calculator pull my YouTube stats automatically?
Some can. HypeAuditor and CheckTheWorth look channels up for you. SponsorCraft uses the numbers you enter from YouTube Studio, which lets you use your median views instead of a lifetime average. A calculator that prices the numbers you enter also suits a small channel with little public data to look up.
Why do dedicated videos, mid-rolls and pre-rolls need separate prices?
They give a brand different amounts of attention. For the same 40,000-subscriber cooking channel, SponsorCraft prices a dedicated video at USD 812, a mid-roll at USD 464 and a pre-roll at USD 348.
How much does SponsorCraft cost?
SponsorCraft is a one-time purchase: Creator License USD 49 and Agency and Brands License USD 129. There is no subscription and no login, and it runs offline.