These are calculator pages, not blog posts. Each calculator below does one job well: take a channel's real numbers and return a defensible sponsorship rate, with the reasoning visible, in about two minutes. This page is the index that ties all of them together.
Which calculator to use
Start with platform. YouTube, Instagram, and TikTok each price differently enough that a platform-specific calculator returns a more accurate number than a generic one, particularly because TikTok's pricing moves in discrete follower buckets rather than a smooth curve. Posting across more than one platform for the same deal points to the multi-platform bundle calculator instead of running each platform separately and adding the numbers by hand.
A general-purpose number is a starting point. A platform-specific number is what you actually send a brand.
Working from an impressions-based budget rather than a follower count points to the CPM calculator. Needing a document to send rather than a number to negotiate from points straight to the rate card generator, which takes any of the calculators' output and turns it into a branded PDF.
Every calculator, in one place
Every calculator on this page runs on the same SponsorCraft engine underneath. Pick the page that matches your platform or use case, and the numbers stay consistent across all of them. It covers:
- 19 creator niches and 111 sub-niches
- Niche CPM, geography split, engagement quality, and format differentials
- A Sponsorship Score with full reasoning behind the number
- Multi-platform bundle pricing across YouTube, Shorts, Instagram and TikTok
- PDF rate card export you can send before the brand call
Common questions
Which SponsorCraft calculator should I use for a single YouTube sponsorship?
Use the YouTube Sponsorship Calculator. It prices dedicated video, mid-roll integration, and pre-roll mention as three separate placements rather than one flat rate, which matches how YouTube deals are actually structured.
Do I need a different calculator for each platform I post on?
If a single deal spans more than one platform, use the Multi-Platform Sponsorship Calculator rather than running each platform's calculator separately and adding the numbers by hand, since a bundled deal is typically priced with a modest package adjustment rather than a straight sum.
What is the difference between the Sponsorship Calculator and the Rate Card Generator?
The Sponsorship Calculator produces the number. The Rate Card Generator takes that number and turns it into a branded PDF a creator can send directly to a brand, which is a separate step most calculators on the market do not include.
Open the calculator.
Every calculator on this page runs the same engine. Pick the one that matches your platform and get a defensible number in about two minutes.