Instagram Sponsorship CalculatorPrice the Reel, the Feed Post, and the Story Separately

How Instagram sponsorship pricing works

Instagram prices differently by placement before niche or engagement even enter the picture. A Reel, a Feed Post, a Story, and a Link in Bio mention are four separate products with four separate value propositions to a brand, and SponsorCraft's five-step formula runs each one against its own baseline rather than applying one flat number across all of them.

Reach normalisation matters more here than on most platforms, because a Reel and a Feed Post rarely reach the same share of your following. Reels typically reach a smaller, more algorithm-driven slice of your audience, which is why entering your actual average Reel views produces a meaningfully more accurate rate than letting the calculator estimate off follower count alone.

Engagement rate is checked against a live feed post average, not a single flat industry number, since Instagram's own benchmark shifts by the quarter. Account tier and audience geography then move the number from there, the same way they do on every other platform SponsorCraft prices.

A worked example

Here is what the formula produces against a real account profile.

SponsorCraft's Instagram calculator pricing a 50,000-follower fitness account, Reel selected as the deal format.

The Story rate here sits at about a quarter of the Reel rate, which is roughly typical. Treat a Story as an add-on to a Reel or Feed deal rather than a standalone placement worth negotiating on its own terms, unless the brand specifically wants a Story-only campaign for a time-sensitive launch.

Reel, Feed Post, Story, or Link in Bio

Each format asks something different of your account, and the rate should reflect that rather than defaulting to one number for whatever the brand requests.

• Instagram Reel. The highest-priority placement for most brands right now, since it reaches beyond your existing followers through Explore and the Reels tab. Price it against its own CPM baseline, not your Feed Post rate.
• Feed Post. Reaches primarily your existing followers rather than new viewers. Often close to the Reel rate for smaller accounts, but worth pricing separately once an account grows past the point where Reels clearly outreach the Feed.
• Story, 3 to 5 frames. Short-lived and typically priced as an add-on rather than a full placement, usually 25 to 35 percent of a Reel rate for the same account.
• Link in Bio. A flat-fee placement tied to a fixed time window, usually 24 to 48 hours, rather than a CPM calculation, since it depends on link clicks rather than video reach.

What's included in the full app

This calculator is part of SponsorCraft's $49 one-time Creator License, which also includes YouTube, TikTok, and Shorts calculators, the multi-platform bundle calculator for creators pricing more than one channel in the same deal, PDF rate card export, deal add-ons, and a document bundle with a contract, media kit, and outreach email templates. No subscription on either license tier, and the app runs fully offline with no login required.

Frequently asked questions